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Více informací o knize Eco-Innovation

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Anotace knihy

Seminar paper from the year 2013 in the subject Business economics - Operations Research, grade: 1,0, Carl von Ossietzky University of Oldenburg, language: English, abstract: The aim of this paper is to argue why the Toyota Prius can be classified as product eco-innovation and to study why the eco-innovation Toyota Prius has been successful. For this purpose the general literature on eco-innovation is reviewed and applied on the specific case of the Prius.§The paper is organized as follows: section 2.1 provides a brief overview of the different definitions of the term eco-innovation that are proposed in the literature. Next, section 2.2 depicts the factors determining the success of an eco-innovation which are named in the eco-innovation literature. After this, section 3 introduces the case of the Toyota Prius and argues why the Prius can be classified as product eco-innovation. Then, section 4 studies which determinants of eco-innovation have contributed to the success of the Prius. Finally, section 5 summarizes the findings of this paper and evaluates them critically.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management

• Plný název: Eco-Innovation
• Podnázev: The Toyota Prius Case
• Autor: Felix Reutter
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 28
• EAN: 9783656538998
• ISBN: 3656538999
• ID: 02256165
• Nakladatelství: Grin Publishing
• Hmotnost: 50 g
• Rozměry: 210 × 148 × 2 mm
• Datum vydání: 13. November 2013

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