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Více informací o knize Dynamic Logo

• Parametry knihy
• Anotace
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Anotace knihy

The exact opposite of static, the brands chosen as case studies for this new volume on logo design were handpicked for their adaptability to ever changing conditions. This versatility allows a secret glimpse into the creative process by presenting every conceivable application from bus stop posters and billboards§to temporary tattoos, street art stencils, mobile apps and more. Instead of diluting core brands, this dynamism creates a stronger more cohesive identity for the companies profiled by providing a path for long-term survival. New opportunities and platforms for branding are embraced, intersecting with the ever-changing ways in which an increasingly savvy public interacts with their environment. Case studies include: AOL., City of Mebourne, Dubai Airport, Futurebrand, Swisscom and the Van Gogh Museum.

Parametry knihy

Zařazení knihy Knihy v angličtině The arts Industrial / commercial art & design Graphic design

• Plný název: Dynamic Logo
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 240
• EAN: 9781908175199
• ISBN: 1908175192
• ID: 02015359
• Nakladatelství: Gingko Press
• Hmotnost: 1314 g
• Rozměry: 287 × 215 × 27 mm
• Datum vydání: November 2013

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