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Informovat o naskladnění knihy

Více informací o knize Does Success Breed Success?: Effects of News and Advertising on Corporate Reputation

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Anotace knihy

Studies of the effects of media coverage on corporate reputation are scarce. This book is devoted to the topic, which also includes a discussion of the effects of advertising on reputation. It shows why negative news can lead in some circumstances to a better reputation and why a company should not always try to profile itself on each issue. Media coverage about eight different companies and two sectors are analyzed along with the reputation of these organizations and sectors.

Parametry knihy

• Plný název: Does Success Breed Success?: Effects of News and Advertising on Corporate Reputation
• Autor: May-May Meijer
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 320
• EAN: 9789052601458
• ISBN: 9052601453
• ID: 13359541
• Nakladatelství: AKSANT ACADEMIC PUBL
• Hmotnost: 558 g
• Rozměry: 242 × 161 × 21 mm
• Datum vydání: March 2005

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