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Více informací o knize Do You Sincerely Want to Be Rich?

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Anotace knihy

In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen's winning one-line pitch: "Do you sincerely want to be rich?" In this eye-opening yet entertaining book, an award-winning "Insight" team of the London "Sunday Times" examines Cornfeld's impressive scheme, a classic example of good, old-fashioned American business gumption and guile.

Parametry knihy

Zařazení knihy Knihy v angličtině Biography & True Stories True stories True crime

• Plný název: Do You Sincerely Want to Be Rich?
• Podnázev: The Full Story of Bernard Cornfeld and I.O.S.
• Autor: Charles Raw
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 592
• EAN: 9780767920063
• ISBN: 0767920066
• ID: 04691492
• Nakladatelství: Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc)
• Hmotnost: 695 g
• Rozměry: 216 × 140 × 38 mm
• Datum vydání: 17. May 2005

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