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Více informací o knize Disruptive Innovation A Strategy for New Product Development?

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Anotace knihy

Disruptive Innovations have the ability to completely change the market within which they interact. They can do this to a much greater degree than sustaining innovations. Disruptive products encroach on the mainstream through two methods. Either they will offer a radical advancement in technology, or they will offer an alternative benefit at the expense of traditional performance criteria, allowing a new market to be created which ultimately becomes the mainstream. The aim of this study was to investigate whether disruptive innovation, when used as a strategy in the development of new products, can guarantee success. Performance attributes and consumer perceptions of disruptive products were analysed in order to gain a greater understanding of the importance of disruption and whether or not it could be used as a tool to ensure success.

Parametry knihy

• Plný název: Disruptive Innovation A Strategy for New Product Development?
• Podnázev: Can disruptive innovation, when used as a strategy in the development of new products guarantee success?
• Autor: Tom Page
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 64
• EAN: 9783838331355
• ISBN: 3838331354
• ID: 07044120
• Nakladatelství: LAP Lambert Academic Publishing
• Hmotnost: 113 g
• Rozměry: 220 × 150 × 4 mm
• Rok vydání: 2010

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