Mohlo by se vám také líbit

Více informací o knize Digital Marketing - Global Strategies from the World's Leading Experts

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 115 bodů

Anotace knihy

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management E-commerce: business aspects

• Plný název: Digital Marketing - Global Strategies from the World's Leading Experts
• Autor: Jerry Wind, Vijay Mahajan
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 432
• EAN: 9780471361220
• ISBN: 0471361224
• ID: 04890125
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 650 g
• Rozměry: 229 × 159 × 26 mm
• Datum vydání: 07. February 2001

Oblíbené z jiného soudku

---

---

---