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Anotace knihy

Feeling uninspired? That shouldn't keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, you'll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. The Design Method will teach you a proven, repeatable process for solving visual communication problems. In this book, you will learn:- Ways to conduct research and gain insight into your clients' situations- A process for establishing strategies and plans for your projects- How to develop a cohesive concept and visual direction for each client/job- An iterative approach to prototype, test, refine, and produce effective design- Techniques for presenting and documenting creative work- Tips for making your design studio operate efficiently and consistently

Parametry knihy

Zařazení knihy Knihy v angličtině The arts The arts: general issues Theory of art

• Plný název: Design Method, The
• Podnázev: A Philosophy and Process for Functional Visual Communication
• Autor: Eric Karjaluoto
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 240
• EAN: 9780321928849
• ISBN: 0321928849
• ID: 01326770
• Nakladatelství: Pearson Education
• Hmotnost: 302 g
• Rozměry: 203 × 148 × 15 mm
• Datum vydání: 13. August 2013

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