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Více informací o knize Dear Green Marketer: Fresh Ideas for Marketing Green Products to a Public that Doesn't Seem to Care

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Anotace knihy

Buying green isn't just for the affluent. New research conducted by veteran marketer Jeff Dubin has revealed that a significant group of female consumers who currently buy few green products are eager to green their purchases. Based on a survey and in-pers

Parametry knihy

• Plný název: Dear Green Marketer: Fresh Ideas for Marketing Green Products to a Public that Doesn't Seem to Care
• Autor: Jeff Dubin
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 116
• EAN: 9781460992043
• ISBN: 1460992040
• ID: 18425740
• Nakladatelství: Createspace Independent Publishing Platform
• Hmotnost: 163 g
• Rozměry: 229 × 152 × 6 mm
• Datum vydání: 30. April 2012

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