Mohlo by se vám také líbit

Více informací o knize Customer Engagement Marketing

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 676 bodů

Anotace knihy

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.

Parametry knihy

• Plný název: Customer Engagement Marketing
• Autor: Colleen M. Harmeling, V. Kumar, Robert W. Palmatier
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 328
• EAN: 9783319872070
• ID: 21375382
• Nakladatelství: Springer International Publishing AG
• Hmotnost: 455 g
• Rozměry: 210 × 148 × 19 mm
• Datum vydání: 18. August 2018

Oblíbené z jiného soudku

---

---

---