Kód: 41447526
In the world of business, no organisation can exist without customers. The customer is the one that sustains businesses by paying organisations for products and services. It is therefore important for organisations to establish go ... celý popis
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In the world of business, no organisation can exist without customers. The customer is the one that sustains businesses by paying organisations for products and services. It is therefore important for organisations to establish good relationships with the customers/clients. Establishing such relations is not easy. Organisations need to commit the necessary resources and funds to ensure that customer relationship management (CRM) initiatives work. This book will provide insight to both students and practioners on how to acquire, sustain, grow and retain loyal customers.
Zařazení knihy Knihy v němčině Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Management
1726 Kč
Osobní odběr Praha, Brno a 12903 dalších
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