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Anotace knihy

The increasingly global nature of business means that businesspeople have access to a wider marketplace as they deal with clients or customers abroad. This is a practical handbook for those who regularly deal with other cultures in their day-to-day work. Offering exercises, checklists, examples, opinions and case studies, it covers the essential communication skills you need to survive in unfamiliar surroundings. It explores: company style; local culture; the character of individuals; negotiation tactics; getting the timing right; and how to communicate clearly and persuasively. The book was previously published as "International Management".

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management International business

• Plný název: Cross-cultural Communication
• Podnázev: The Essential Guide to International Business
• Autor: John Mattock, Canning, Management Development Working Party of the I.C.E.
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 192
• EAN: 9780749439224
• ISBN: 074943922X
• ID: 04675177
• Nakladatelství: Kogan Page Ltd
• Hmotnost: 290 g
• Rozměry: 234 × 156 × 11 mm
• Datum vydání: 28. February 2003

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