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Více informací o knize Craft Beverages and Tourism, Volume 2

• Parametry knihy
• Anotace
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Anotace knihy

This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.

Parametry knihy

• Plný název: Craft Beverages and Tourism, Volume 2
• Podnázev: Environmental, Societal, and Marketing Implications
• Autor: Christina T. Cavaliere, Carol Kline, Susan L. Slocum
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 228
• EAN: 9783319860985
• ID: 21374728
• Nakladatelství: Springer International Publishing AG
• Hmotnost: 3202 g
• Rozměry: 210 × 148 × 14 mm
• Datum vydání: 22. June 2018

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