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Více informací o knize Corporate Social Responsibility and Women's Entrepreneurship around the Mare Balticum

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Anotace knihy

Vol. 10 of the BSA - Series Shareholder value , the old, egocentric mantra of business is obsolete. Modern entrepreneurs care about society and the environment simply because employees as well as more and more customers appreciate fair and sustainable business conduct. Enterprises try to meet this demand by implementing Corporate Social Responsibility (CSR), a strategic tool to engage with important stakeholders, build trust and enhance long-term competitiveness. SMEs are predestined for such close relations to customers and communities. But still SMEs hesitate to fully engage in CSR, mostly for their tight time resources and budgets. The authors of this book demonstrate that for SMEs in the Baltic Sea region CSR is a key to future success, that does not need to be overly sophisticated or costly. Women are still underrepresented as entrepreneurs in the Baltic Sea Region. In the second part of this book the authors look into the barriers that hinder women from starting their own business and develop strategies to change this in order to tap two of the great resources of the Baltic Sea Region the knowledge and creativity of half its workforce.The texts in the book are printed in German or English.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Economics International economics

• Plný název: Corporate Social Responsibility and Women's Entrepreneurship around the Mare Balticum
• Autor: Baltic Sea Academy, Max Hogeforster, Philipp Jarke
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 466
• EAN: 9783732278459
• ISBN: 373227845X
• ID: 05288637
• Nakladatelství: Books on Demand
• Hmotnost: 826 g
• Rozměry: 246 × 189 × 24 mm
• Datum vydání: 11. September 2013

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