Kód: 08924628
In the last decade, CEOs increasingly recognized that intangible assets may provide a more stable basis for competitive advantage than patents and technologies. Hence, companies started to invest in corporate PR to communicate goo ... celý popis
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In the last decade, CEOs increasingly recognized that intangible assets may provide a more stable basis for competitive advantage than patents and technologies. Hence, companies started to invest in corporate PR to communicate good corporate behaviour, gai
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
1475 Kč
Osobní odběr Praha, Brno a 12903 dalších
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