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Více informací o knize Consumers and Cross-Cultural Values

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

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Anotace knihy

Many believe this is the time where by the influence of global media and communication technologies promoting western values along with are omnipresent.However, for some, this remains a contested and make-believe thought defying the influence of local/ indigenous values on the consumers''behaviour.This work tries to unveil how a native Ethiopian audiences respond to commercials promoting local and western values: and also tries to explore the major factors on play impacting their patterns of behavior in decision-making.

Parametry knihy

• Plný název: Consumers and Cross-Cultural Values
• Podnázev: A Reception Analysis of Selected Commercials on Ethiopian Television Amharic Program
• Autor: Yonathan Alemu
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 76
• EAN: 9783639185621
• ID: 06826720
• Nakladatelství: VDM Verlag Dr. Müller
• Hmotnost: 130 g
• Rozměry: 220 × 150 × 5 mm
• Rok vydání: 2009

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