Kód: 10043266
Consumer Tribes
Autor Avi Shankar, Bernard Cova, Robert Kozinets
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that ... celý popis
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 360
Nakladatelství: Taylor & Francis Ltd, 2015
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Anotace knihy
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualisti
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
4752 Kč
- Plný název: Consumer Tribes
- Autor: Avi Shankar, Bernard Cova, Robert Kozinets
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 360
- EAN: 9781138169975
- ISBN: 9781138169975
- ID: 10043266
- Nakladatelství: Taylor & Francis Ltd
- Hmotnost: 453 g
- Rozměry: 234 × 156 × 21 mm
- Datum vydání: 26. November 2015
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