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Více informací o knize Consumer Psychology of Tourism, Hospitality and Leisure

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• Anotace
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Anotace knihy

This second volume on this topic reflects on the progress in consumer psychology theory and research. It is based on papers presented in the 2nd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure, held in Vienna, July 2000. The book focuses on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. It deals with problems such as coping with nonlinear utility functions, capturing highly emotional products attributes, incorporating noncompensatory decision rules, and accounting for unobserved heterogeneity in a consumer population. These are typical behavioural research and measuring methodology problems that the tourism, hospitality and leisure and industry is facing.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Service industries

• Plný název: Consumer Psychology of Tourism, Hospitality and Leisure
• Autor: G. I. Crouch, J. Mazanec, J. R. Brent Ritchie
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 368
• EAN: 9780851995359
• ID: 04738822
• Nakladatelství: CABI Publishing
• Hmotnost: 862 g
• Rozměry: 234 × 156 × 32 mm
• Datum vydání: 21. June 2001

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