Mohlo by se vám také líbit

Více informací o knize Consumer Psychology for Marketing

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 254 bodů

Anotace knihy

The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewers' and users' comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. This edition also includes end-of-chapter questions and suggested further reading.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Social issues & processes

• Plný název: Consumer Psychology for Marketing
• Autor: Stephen Brown, Ronald E. Goldsmith, Gordon Foxall
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 260
• EAN: 9781861523716
• ISBN: 1861523718
• ID: 05122903
• Nakladatelství: Cengage Learning EMEA
• Hmotnost: 592 g
• Rozměry: 245 × 188 × 17 mm
• Datum vydání: 25. June 1998

Oblíbené z jiného soudku

---

---

---