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Anotace knihy

Actual experience is the best preparation for the business world, but if this is not available, the simulated experience of case studies can be an excellent substitute. Concepts & Cases in Retail & Merchandise Management, 2ND Edition takes the reader into the real world of retail and merchandise management. Ninety-five challenging new and updated cases present a wide variety of actual situations that retail professionals face at all levels of management. Written by academics and professionals from retail, manufacturing, marketing, and merchandising perspectives, each case study asks the reader to analyze inside information on business ranging from small sole-proprietorships to industry titans. New to this Edition: Expanded coverage of technology, sourcing, branding, private labels, and ethical and legal behavior in retail management Additional student activities related to each case study Instructor's Guide provides suggestions for planning the course and using the text

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Concepts and Cases in Retail and Merchandise Management 2nd Edition
• Autor: Nancy Rabolt
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 496
• EAN: 9781563676000
• ISBN: 1563676001
• ID: 01254313
• Nakladatelství: Bloomsbury Publishing
• Hmotnost: 852 g
• Rozměry: 234 × 187 × 25 mm
• Datum vydání: 01. May 2009

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