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Více informací o knize Competitive Strategy and Leadership

• Parametry knihy
• Anotace
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Anotace knihy

Competitive Strategy and Leadership focuses on the diagnosis and implementation of a firm's strategic plan. Through the Cycle of Success, superior performance results from the convergence of competitive strategy, the expectations of its targeted buyers, and the implementation of strategy-specific operating policies and practices. The Cycle of Success provides a means for a firm to develop management according to strategy. Through a case study and focused exercises, readers are lead to identify the specific weighted mix of product features, service, and price through which a firm seeks to gain a competitive advantage. The intended mix of product features, service, and price is extended to designing strategy-specific operations, policies, and practices, into a measurement system that monitors and communicates the firm's strategy, and to a model of strategic leadership. The sucessful reader of this book is able to help a firm craft its competitive strategy, contribute to building an effective management team, and help develop a coherent organization. Through the application of a strategy based-management theme, all operations and decisions are commonly guided. Superior performance, for the firm, the individual and for each co-worker, can be achieved through the alignment of all tasks and operations with the requisites of implementing the firm's strategy.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business strategy

• Plný název: Competitive Strategy and Leadership
• Podnázev: A Guide to Superior Performance
• Autor: William G. Forgang
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 160
• EAN: 9780742512801
• ISBN: 0742512800
• ID: 04904301
• Nakladatelství: Rowman & Littlefield
• Hmotnost: 235 g
• Rozměry: 227 × 148 × 12 mm
• Datum vydání: 01. October 2001

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