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Anotace knihy

This book explores the various ways social activists use media and communication strategies, including mass media, face-to-face/interpersonal communication, the telephone, group communication, events, papers or literature, and computer-mediated or online communication. Focusing on examples of advocacy against the death penalty, for universal health insurance, and for increased environmental awareness, the author looks at which communication methods are most successful in each case and draws theory-based conclusions for effective communication strategies for future activists-especially at the local level.

Parametry knihy

Zařazení knihy Knihy v angličtině Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

• Plný název: Communicating for Change
• Podnázev: Strategies of Social and Political Advocates
• Autor: John P. McHale
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 264
• EAN: 9780742529724
• ISBN: 074252972X
• ID: 04905263
• Nakladatelství: Rowman & Littlefield
• Hmotnost: 458 g
• Rozměry: 236 × 151 × 22 mm
• Datum vydání: 27. December 2003

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