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Více informací o knize Commercial Management - Theory and Practice

• Parametry knihy
• Anotace
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Anotace knihy

This textbook provides a one-stop-shop to the many topics in commercial management. It draws on material developed as distance-learning modules and divides into four main sections: I - The commercial environment: develops a critical understanding of the environmental factors that influence commercial management; II - Techniques: develops an understanding of the various techniques used in commercial management; III - Commercial Strategies and Tactics: develops an understanding of the principles and practice of competitive bidding and bid evaluation; IV - Legal aspects: develops an understanding of the legal issues influencing commercial management. Examples and illustrations are included from both the private and public sector.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management

• Plný název: Commercial Management - Theory and Practice
• Autor: David J Lowe
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 522
• EAN: 9781405124683
• ISBN: 1405124687
• ID: 01255260
• Nakladatelství: John Wiley and Sons Ltd
• Hmotnost: 1134 g
• Rozměry: 245 × 191 × 24 mm
• Datum vydání: 26. July 2013

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