Kód: 18382446
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the scie ... celý popis
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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.
Zařazení knihy Knihy v angličtině Society & social sciences Psychology Psychological theory & schools of thought
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Osobní odběr Praha, Brno a 12903 dalších
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