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Anotace knihy

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management International business

• Plný název: Chinese Multinationals
• Autor: Jean-Paul Larcon
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 300
• EAN: 9789812835000
• ISBN: 9812835008
• ID: 05069323
• Nakladatelství: World Scientific Publishing Co Pte Ltd
• Hmotnost: 572 g
• Rozměry: 238 × 162 × 23 mm
• Datum vydání: 23. October 2008

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