Kód: 09395048
CEO Branding
CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin h ... celý popis
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 302
Nakladatelství: Taylor & Francis Ltd, 2015
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Anotace knihy
CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a l
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
6077 Kč
- Plný název: CEO Branding
- Podnázev: Theory and Practice
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 302
- EAN: 9781138013711
- ISBN: 9781138013711
- ID: 09395048
- Nakladatelství: Taylor & Francis Ltd
- Hmotnost: 780 g
- Rozměry: 229 × 152 × 23 mm
- Datum vydání: 24. June 2015
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