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Anotace knihy

This book covers the development of digital technologies and the way they drive digital enterprises and the digital economy. It examines twenty five case studies to identify the practices that drive new social and consumer value and successful digital business models. The book provides guidance on how digital workspaces are used and on the types of monetization mechanisms available to drive value and boost adoption of digital products and services. The key topics covered include: - Concepts of digitization - Concepts of building digital workspaces - Examples of foundations digital technology solutions - Examples of digital business models - Methods for building the right digital enterprise for payoff and Monetization - Monetization mechanisms - Conclusions in digital practice

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management E-commerce: business aspects

• Plný název: Building the Digital Enterprise
• Podnázev: A Guide to Constructing Monetization Models Using Digital Workspaces
• Autor: Mark Skilton
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 230
• EAN: 9781137477705
• ISBN: 1137477709
• ID: 09238044
• Nakladatelství: Palgrave Macmillan
• Hmotnost: 484 g
• Rozměry: 225 × 147 × 25 mm
• Datum vydání: 14. August 2015

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