Mohlo by se vám také líbit

Více informací o knize Brand Portfolio Analysis in the Female Segment of Russian Market

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 123 bodů

Anotace knihy

The main goal of the current master dissertation is the research of the brand portfolio architecture. Brand portfolio analysis is made from two perspectives: analysis of the theoretical concepts and models of the brand portfolio architecture; and the practical analysis of the Gillette Company brand portfolio in the female segment of Russian market. With this example the author aimed to make a practical application of the brand architecture theories and to check their viability in the real business cases.

Parametry knihy

• Plný název: Brand Portfolio Analysis in the Female Segment of Russian Market
• Podnázev: The Case of Gillette Company
• Autor: Yulia S. Denisova
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 96
• EAN: 9783846534953
• ID: 06918647
• Nakladatelství: LAP Lambert Academic Publishing
• Hmotnost: 161 g
• Rozměry: 220 × 150 × 6 mm
• Rok vydání: 2011

Oblíbené z jiného soudku

---

---

---