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Více informací o knize Big Data and Innovation in Tourism, Travel, and Hospitality

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

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Anotace knihy

This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.

Parametry knihy

• Plný název: Big Data and Innovation in Tourism, Travel, and Hospitality
• Podnázev: Managerial Approaches, Techniques, and Applications
• Autor: Marianna Sigala, Roya Rahimi, Mike Thelwall
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 223
• EAN: 9789811363382
• ID: 21146639
• Nakladatelství: Springer Verlag, Singapore
• Hmotnost: 524 g
• Rozměry: 235 × 155 × 19 mm
• Datum vydání: 14. July 2019

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