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Anotace knihy

Diesel's Be Stupid advertising campaign created a stir worldwide. Now the philosophy behind the campaign is presented in full in Renzo Rosso's manual of practical advice and business-tested wisdom for achieving success. Drawing on his experience as a creative entrepreneur, Rosso explains how the braveness to make stupid decisions and the ability to see things for how they could be helped him build a successful company. Be Stupid is a method for learning: a guide for how to listen to your heart and not your head, to be creative instead of critical, and to get back on your feet after a downfall. The book reflects the inspiring story and personality of the author: methodical but fun, creative but rational, passionate and pragmatic.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business strategy

• Plný název: Be Stupid: for Successful Living
• Podnázev: 55 Maxims for Success and Creativity
• Autor: Renzo Rosso
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 192
• EAN: 9780847837588
• ID: 04944246
• Nakladatelství: Rizzoli International Publications
• Hmotnost: 272 g
• Rozměry: 216 × 140 × 16 mm
• Datum vydání: 13. September 2011

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