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Více informací o knize Basics of Nonprofit Publicity - Winning Strategies for News Releases, Press Conferences

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Anotace knihy

Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with advice on increasing media exposure, preparing staff to handle media inquiries, and tips and best practices for preparing for media interviews. Important topics covered include: Copy writing Media buyers Rural media Interviews Press releases Conferences Client spotlights Crisis preparation Media relation policies Press release policies Social media Strategic plans Media databases Online and offline press kits Online tools Staff preparation Press conferences Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Ownership & organization of enterprises

• Plný název: Basics of Nonprofit Publicity - Winning Strategies for News Releases, Press Conferences
• Autor: Scott C. Stevenson
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 48
• EAN: 9781118691694
• ISBN: 1118691695
• ID: 04952148
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 198 g
• Rozměry: 282 × 215 × 3 mm
• Datum vydání: 09. July 2013

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