Kód: 01651716
This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. ... celý popis
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This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
1883 Kč
Osobní odběr Praha, Brno a 12903 dalších
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