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Více informací o knize Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks

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Anotace knihy

Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to: §- Use content and conversations to build online relationships that transition to sales §- Execute realistic sales strategies for each of the major social media platforms §- Spot social media trends that may influence future buying behaviors §- Sell online in B2B and B2C environments §- Turn social shares (likes, favorites, +1s) into social sales §- Set tangible goals §- Use online tools and analytics to track social influencers and identify relevant conversations as they are happening § Complete with a chapter dedicated to capturing mobile sales - a segment poised to explode as the adoption of smartphones and tablets grows - The Art of Social Selling is essential reading for every sales professional. §

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management E-commerce: business aspects

• Plný název: Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks
• Autor: Belew Shannon
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 288
• EAN: 9780814433324
• ISBN: 0814433324
• ID: 02171260
• Nakladatelství: HarperCollins
• Hmotnost: 468 g
• Rozměry: 228 × 152 × 19 mm
• Datum vydání: 14. January 2014

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