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Více informací o knize Art and Business

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

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Anotace knihy

Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.

Parametry knihy

• Plný název: Art and Business
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 146
• EAN: 9783030517687
• ISBN: 3030517683
• ID: 33110579
• Nakladatelství: Springer Nature Switzerland AG
• Hmotnost: 454 g
• Rozměry: 235 × 155 × 14 mm
• Datum vydání: 30. August 2020

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