Kód: 04719234
Many of today's organisations "live in public"; they devote extensive resources to branding, catching the public eye, and capitalising on the age of transparency. But, at the same time, a growing number of companies and other coll ... celý popis
2350 Kč
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Many of today's organisations "live in public"; they devote extensive resources to branding, catching the public eye, and capitalising on the age of transparency. But, at the same time, a growing number of companies and other collectives are flying under the radar, concealing their identities and activities.This book offers a framework for thinking about how organisations and their members communicate identity to relevant audiences. Considering the degree to which organisations reveal themselves, the extent to which members express their identification with the organisation, and whether the audience is public or local, author Craig R. Scott describes collectives as residing in "regions" that range from transparent to shaded, from shadowed to dark. Taking a closer look at groups like EarthFirst!, the Church of Scientology, Alcoholics Anonymous, the KKK, Skull and Bones, U.S. special mission units, men's bathhouses, and various terrorist organisations, this book draws attention to shaded, shadowed, and dark collectives as important organisations in the contemporary landscape.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Organizational theory & behaviour
2350 Kč
Osobní odběr Praha, Brno a 12903 dalších
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