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Více informací o knize exploratory study of advertising's role in young Indian women's desire to be fair-skinned beauties and their consumption of skin-lightening products

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Anotace knihy

Master's Thesis from the year 2006 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, University of Leicester, course: MSc Media and Communication Research, language: English, abstract: Using theories of advertising and body image, the proposed area of study concerns itself with the behaviour of skin-lightening among young women in India. By applying a survey, my study aims to explore young Indian women s attitude towards and reasons for lightening their skin. In particular, this study aims to demonstrate which role advertising plays in young Indian women s consumption of fairness products and their aspiration for being fair-skinned beauties.

Parametry knihy

Zařazení knihy Knihy v angličtině Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

• Plný název: exploratory study of advertising's role in young Indian women's desire to be fair-skinned beauties and their consumption of skin-lightening products
• Autor: Christina Görke
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 80
• EAN: 9783656662211
• ISBN: 3656662215
• ID: 05284995
• Nakladatelství: Grin Publishing
• Hmotnost: 113 g
• Rozměry: 210 × 148 × 5 mm
• Datum vydání: 10. June 2014

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