Kód: 02831116
Advertising in New Formats and Media
Autor Patrick De Pelsmacker
The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, a ... celý popis
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 432
Nakladatelství: Emerald Publishing Limited, 2016
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Anotace knihy
The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
5018 Kč
- Plný název: Advertising in New Formats and Media
- Autor: Patrick De Pelsmacker
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 432
- EAN: 9781785603136
- ISBN: 1785603132
- ID: 02831116
- Nakladatelství: Emerald Publishing Limited
- Hmotnost: 734 g
- Rozměry: 162 × 237 × 28 mm
- Datum vydání: 06. April 2016
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