Kód: 05334681

Advertising in a Free Society

Name: Advertising in a Free Society
Brand: Institute of Economic Affairs
SKU: 05334681
Price: 448.00 CZK
Availability: BackOrder

Autor Ralph Harris, Arthur Seldon

Jazyk: Angličtina
Vazba: Brožovaná
Počet stran: 192
Nakladatelství: Institute of Economic Affairs, 2014
Více informací o knize

448 Kč

Dostupnost:

50 % šance

Máme informaci, že by titul mohl být dostupný. Na základě vaší objednávky se ho pokusíme do 6 týdnů zajistit.
Prohledáme celý svět

Informovat o naskladnění

Přidat mezi přání

Mohlo by se vám také líbit

Memoir of the REV. Joseph Stibbs Christmas
0 Kč

Darujte tuto knihu ještě dnes

Objednejte knihu a zvolte Zaslat jako dárek.
Obratem obdržíte darovací poukaz na knihu, který můžete ihned předat obdarovanému.
Knihu zašleme na adresu obdarovaného, o nic se nestaráte.

Více informací

Informovat o naskladnění knihy

Zašleme vám zprávu jakmile knihu naskladníme

Zadejte do formuláře e-mailovou adresu a jakmile knihu naskladníme, zašleme vám o tom zprávu. Pohlídáme vše za vás.

Více informací o knize Advertising in a Free Society

Parametry knihy
Anotace
Oblíbené z jiného soudku

Nákupem získáte 45 bodů

Anotace knihy

The subject of advertising is often treated with indifference by economists and disdain by the public. Indeed, from time-to-time, there have been calls to ban advertising. Though there has been no general ban, advertising has been prohibited in some sectors and further regulation in this field is continually being considered. Given the importance of advertising in political discussion and the lack of evidence regarding its role and effectiveness, Ralph Harris and Arthur Seldon published Advertising in a Free Society in the late 1950s. This seminal work provided a dispassionate and serious analysis of the subject. It concluded that advertising played a positive role in communicating information and building brand loyalty. Interestingly, some of the most dishonest forms of promotion came from politicians. Christopher Snowdon has skillfully abridged Harris and Seldon's work whilst adding important modern insights. Perhaps the most important of these is his critique of the claim that advertising coerces people into acting against their best interests. He also finds that the modern economic literature largely supports Harris and Seldon's view that advertising facilitates competition and lowers prices. This new study is an important work for all interested in public policy as well as for those studying marketing in business schools or as part of a professional qualification.