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• Anotace
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Anotace knihy

The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing and strategic decision making. It is the hope and direction of this research annual to become an applications and practitioner oriented publication. Topics will include sales and marketing, forecasting, new product forecasting, judgementally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Advances in Business and Management Forecasting
• Autor: Kenneth Lawrence
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 350
• EAN: 9781784412098
• ISBN: 1784412090
• ID: 02708076
• Nakladatelství: Emerald Publishing Limited
• Hmotnost: 414 g
• Rozměry: 229 × 152 × 23 mm
• Datum vydání: 20. November 2014

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