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Anotace knihy

The book describes advanced business analytics and shows how to apply them to to many different professional areas of engineering and management. Each chapter of the book is contributed by a different author and covers a different area of business analytics. The book connects the analytic principles with business practice and provides an interface between the main disciplines of engineering/technology and the organizational, administrative, and planning abilities of management. It also refers to other disciplines such as economy, finance, marketing, behavioral economics and risk analysis. This book is of special interest to engineers, economists and researchers who are developing new advances in engineering management but also to practitioners working on this subject.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business strategy

• Plný název: Advanced Business Analytics
• Autor: Fausto Pedro García Márquez, Benjamin Lev
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 243
• EAN: 9783319114149
• ISBN: 331911414X
• ID: 05193482
• Nakladatelství: Springer International Publishing AG
• Hmotnost: 742 g
• Rozměry: 248 × 164 × 19 mm
• Datum vydání: 05. February 2015

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