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Více informací o knize A Case Study on the Branding Activities of Romania Food & Beverage Ltd

• Parametry knihy
• Anotace
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Anotace knihy

The book is based on a case study on the branding activities of Romania Food & Beverage Ltd. (RFBL), a popular FMCG company in Bangladesh. A Descriptive Study has been conducted by surveying 800 shops and 30 retailers for product comparison and measurement of the effectiveness of different branding strategies currently undertaken by RFBL. All in all, it will give the readers a thorough insight in to the world of branding activities commonly practiced by Bangladesh based FMCGs.

Parametry knihy

• Plný název: A Case Study on the Branding Activities of Romania Food & Beverage Ltd
• Autor: Tasneem Tarannum, Md. Alamgir Bhuiyan
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 68
• EAN: 9783659836183
• ID: 02995704
• Nakladatelství: LAP Lambert Academic Publishing
• Hmotnost: 119 g
• Rozměry: 220 × 150 × 4 mm
• Datum vydání: 24. April 2016

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