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Více informací o knize 138 Ways to Generate New, First-time Gifts

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Anotace knihy

Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with proven methods and techniques for increasing revenue from first-time gifters. It delivers step-by-step procedures for motivating nondonors to give and explains how to increase success through direct mail, calls, phonathons, events, online giving, and more. Important topics covered include: Motivating non-donors Attracting first-time corporate donors Annual giving strategies: Restricted gifts Employee giving Social media outreach In-kind gifts Increasing return on direct mail appeals Online giving Prospect research Monthly and annual appeals Expanding your prospect database Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: 138 Ways to Generate New, First-time Gifts
• Autor: Mgr, Scott C. Stevenson
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 52
• EAN: 9781118691755
• ISBN: 111869175X
• ID: 04952149
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 116 g
• Rozměry: 217 × 278 × 4 mm
• Datum vydání: 09. July 2013

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