Mohlo by se vám také líbit

Více informací o knize Viagra Ad Venture

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 96 bodů

Anotace knihy

Since the FDA approved Viagra in March 1998, the «little blue pill» has been prescribed to over twenty million men. The Viagra Ad Venture: Masculinity, Media, and the Performance of Sexual Health chronicles the story of Viagra as reported in our nation's news outlets and promoted by Pfizer Pharmaceutical's marketing materials. In this critical discourse analysis, author Jay Baglia uses feminist and performance theory to uncover the meaning of Viagra and its relationship to performances of masculinity. At stake are the ways in which we construct normalcy, particularly as it relates to health, sexuality, gender, and the body. This book fits well in a variety of classes including gender studies, media studies, research methods, feminist theory, human sexuality, and health communication.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Social groups

• Plný název: Viagra Ad Venture
• Autor: Jay Baglia
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 165
• EAN: 9780820474892
• ISBN: 9780820474892
• ID: 10029329
• Nakladatelství: Peter Lang Publishing Inc
• Hmotnost: 248 g
• Rozměry: 153 × 229 × 11 mm
• Datum vydání: 28. July 2005

Oblíbené z jiného soudku

---

---

---