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Více informací o knize Eating the Big Fish - How Challenger Brands Can Compete Against Brand Leaders 2e

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Anotace knihy

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Eating the Big Fish - How Challenger Brands Can Compete Against Brand Leaders 2e
• Autor: Adam Morgan
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 368
• EAN: 9780470238271
• ISBN: 0470238275
• ID: 04081854
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 674 g
• Rozměry: 237 × 161 × 30 mm
• Datum vydání: 23. January 2009

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