Mohlo by se vám také líbit

Více informací o knize Definitive Book of Branding

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 87 bodů

Anotace knihy

With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world. The book walks the reader through the different ways in which brands drive the company's strategy, bring meaning to employees, instill passion in consumers, and maintain their appeal over time and across countries. It does not look only at the marketing aspect of brands but also at the organizational aspects of branding, which provides a holistic approach to the subject.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Definitive Book of Branding
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 432
• EAN: 9788132117735
• ISBN: 8132117735
• ID: 05047812
• Nakladatelství: SAGE Publications India Pvt Ltd
• Hmotnost: 612 g
• Rozměry: 241 × 162 × 28 mm
• Datum vydání: 14. July 2014

Oblíbené z jiného soudku

---

---

---