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Více informací o knize Companies and Environmental Impact

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• Anotace
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Anotace knihy

Since scientists have recognised the greenhouse effect that is associated with the global warming, environmental friendly behaviour has become more important, and it is increasingly expected from companies to become more ecofriendly. This study deals with the so-called Greenwashing , a marketing strategy that is discussed by the author. The author examines the company s motivations to become greener , and the relevance of IT-based environmental performance measurement to corporations. The main purpose of this study is to identify and visualize Key Ecological Indicators. Thus, the contribution of this work is the development of the theoretical foundations of KEIs, and the implementation of a KEI framework for business-processes on the basis of a case study.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Companies and Environmental Impact
• Podnázev: Identification and Visualization of Key Ecological Indicators
• Autor: Martin Knura
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 134
• EAN: 9783842879898
• ISBN: 384287989X
• ID: 01821057
• Nakladatelství: Diplomica
• Hmotnost: 247 g
• Rozměry: 254 × 178 × 7 mm
• Datum vydání: 11. February 2013

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