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"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles pro ... celý popis
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"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad underst
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
386 Kč
Osobní odběr Praha, Brno a 12903 dalších
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