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Anotace knihy

Written by the CEO of Havas Worldwide, this bookshows you how to use social media to engage with customers and grow your business. This isn't a book about social media and the inexorable rise of Facebook and Twitter. Nor is it a book about CSR or business doing good. Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. And that the most successful leaders and businesses in the future will be those who are the most socially responsible.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business strategy

• Plný název: Who Cares Wins
• Autor: David Jones
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 208
• EAN: 9780273762539
• ISBN: 0273762532
• ID: 04417630
• Nakladatelství: PEARSON Education Limited
• Hmotnost: 336 g
• Rozměry: 138 × 216 × 20 mm
• Datum vydání: 09. November 2011

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