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Více informací o knize Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

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Anotace knihy

Packed full of lively debate and funny anecdotes, this book covers topics that students will recognize from their marketing course, such as key thinkers and concepts, and some that they won't. It looks at areas that textbooks ignore, such as the development of marketing as a discipline and as an academic subject and raises arguments that they won't have heard about in their lectures. It's the antidote to the boring textbook, but still tackles the key areas addressed on marketing courses. It will challenge students' thinking and help them get a good mark in their exams.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
• Autor: Jim Blythe
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 160
• EAN: 9781412930888
• ISBN: 141293088X
• ID: 04214325
• Nakladatelství: SAGE Publications Inc
• Hmotnost: 180 g
• Rozměry: 130 × 298 × 15 mm
• Datum vydání: 18. October 2006

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