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Více informací o knize Strategy and Tactics of Pricing, The: Pearson New International Edition

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Anotace knihy

For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Strategy and Tactics of Pricing, The: Pearson New International Edition
• Autor: Thomas T. Nagle, John E. Hogan, Joseph Zale
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 352
• EAN: 9781292023236
• ISBN: 1292023236
• ID: 02073596
• Nakladatelství: Prentice Hall International
• Hmotnost: 607 g
• Rozměry: 275 × 214 × 11 mm
• Datum vydání: 31. March 2009

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