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Anotace knihy

A simple, speedy, and sustainable path to superior growth. Eddie Yoon, a strategy consultant with over 15 years of experience, takes us into the minds of superconsumers of all kinds of brands, including American Girl, Safeway, and, even Velveeta, the $4 box of cheese. He reveals what makes these fanatics tick and why they spend so much more than other consumers. And, most important, he teaches readers how to use readily available data to identify their own superconsumers and then use newfound knowledge to transform ordinary consumers into more profitable superconsumers. Rich with data, research, and case studies!

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Superconsumers
• Podnázev: A Simple, Speedy, and Sustainable Path to Superior Growth
• Autor: Eddie Yoon
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 240
• EAN: 9781633692077
• ISBN: 1633692078
• ID: 12438851
• Nakladatelství: Harvard Business Review Press
• Hmotnost: 364 g
• Rozměry: 220 × 149 × 25 mm
• Datum vydání: 20. December 2016

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